Exploring the Role of \u27Price Value\u27 for Understanding Consumer Adoption of Technology: A Review and Meta-analysis of UTAUT2 based Empirical Studies

Price value is important theoretical addition to the extended unified theory of acceptance and use of technology (UTAUT2) as individuals bear monetary cost in using technology in consumer setting. A preliminary review of 650 UTAUT2 citations revealed majority of the studies utilized UTAUT2 in combination with external theories omitting some of original UTAUT2 constructs and rarely included moderators. Only 147 studies utilized at least one UTAUT2 construct in their research model. Thus, the aim of this study is to identify usage of price value construct in UTAUT2 based studies and their reason for inclusion or omission. The findings from 79 UTAUT2 empirical studies revealed only 32 studies (41%) utilized price value while the remaining 47 studies (59%) excluded the construct from their research model. The major reason for exclusion was studies examined technologies such as mobile applications and social networking sites that are available to individuals at free of cost

Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2

YesDespite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the model in its entirety. This study located UTAUT2 based empirical studies in the Scopus and Web of Science bibliographic database through citied reference search in order to evaluate appropriate usage of UTAUT2 constructs. The meta-analysis results spanning across 60 studies with more than 122,000 cumulative observations found BI→UB as the strongest path with all significant values. PE→BI emerged as the most utilized path with most significant values underscoring the emphasis placed by consumers on utilitarian value. Meanwhile, with most non-significant path values the future usage of EE→BI path is been cautioned and questioned. Finally, trust, personal innovativeness, perceived risk, attitude, and self-efficacy were found as the five topmost UTAUT2 extensions

Social media research in the context of emerging markets: an analysis of extant literature from information systems perspective

YesPurpose: Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. Design/methodology/approach: This study conducted systematic review of 22 articles on social media, which were published in the “Senior Scholars Basket of IS Journals and Information Systems Frontiers” from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. Findings: The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction. Originality/value: This study conducted literature review on social media in EMs, which has not been undertaken yet. Moreover, it employed manual search (an effort and time intensive approach) to overcome the shortcomings of keyword search to identify, locate, select and analyse the social media literature in the context of emerging markets

Success Factors for e-Court Implementation at Allahabad High-Court

This paper is an attempt to study the important factors responsible for successful implementation of Electronic Court (e-Court) at Allahabad High Court India, to examine the effectiveness and efficiency of e-Court at Allahabad High Court and to conduct a feasibility analysis of replication of e-Court in lower courts of India. A qualitative case study approach was adopted comprising in-depth literature review and structured interview to conduct the study. Subsequently, NVivo 11 Pro software is used to analyze the recorded data and to identify the Critical Success Factors (CSFs). The findings of the study identified 23 CSFs for efficient and effective implementation of e-Court at Allahabad High Court. Also, feasibility analysis explored replication of e-Court in lower courts of India is possible after resolving few issues. The outcome will be helpful for efficient and effective implementation of e-Court in various other High Courts and lower courts of India as well as to enhance the effectiveness of process

The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2

YesMuch of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice

How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective

YesPrivacy is an emerging issue for home-sharing platforms such as Airbnb. Home-sharing providers (business customers) are subject to both digital privacy risks (e.g., data breaches and unauthorized data access) and physical privacy risks (e.g., property damage and invasion of their personal space). Therefore, platforms need to strengthen their institutions of privacy management to protect the interests of providers and maintain their commitment. By applying the micro-level psychological aspect of institutional theory, our research investigates how providers decide their level of commitment to a platform by evaluating the institutions of the platform’s privacy management. Our survey recruited 380 Airbnb providers from the Prolific panel. Structural equation modeling analysis shows that both physical and digital privacy practices strengthen providers’ legitimacy judgment of the platform’s privacy management and subsequently increase their commitment to the platform. Our theoretical contribution lies in revealing the effects of physical and digital privacy practices on B2B relationships from an institutional perspective. Our research is among the first to provide an integrative framework illustrating providers’ psychological process of legitimacy judgement. It also has practical implications for sharing economy platforms to manage privacy.The authors gratefully acknowledge the Seed Corn Funding from University of Bradford and the Research Productivity Support Scheme from Macquarie University

Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust

YesMobile internet represents a breakthrough technology that has derived much attention from mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA).1 However, the level of acceptance of mobile internet in the KSA is still below the level of ambition. This is in addition to the fact that there is a considerable need to discover the main factors shaping Saudi customers' intention and adoption of such a mobile system. For this reason, this study is conducted in the hope of providing further understanding about the adoption of mobile internet in the KSA. The extension version of Technology Acceptance Model TAM2 with perceived enjoyment was adopted as a theoretical foundation of the current study model. This was expanded by considering two additional factors: innovativeness and trust. The main empirical data collected through questionnaires was analysed using structural equation modelling (SEM).3 Perceived usefulness, perceived enjoyment, trust, and innovativeness are statistically supported to have a significant impact on the Saudi customer intention to adopt mobile internet. Further discussion regarding the main contribution as well as research limitations and future directions are presented at the end of this paper

Indian Travellers’ Adoption of Airbnb Platform

YesMuch of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb

Rumour Veracity Estimation with Deep Learning for Twitter

Part 4: Security, Privacy, Ethics and MisinformationInternational audienceTwitter has become a fertile ground for rumours as information can propagate to too many people in very short time. Rumours can create panic in public and hence timely detection and blocking of rumour information is urgently required. We proposed and compare machine learning classifiers with a deep learning model using Recurrent Neural Networks for classification of tweets into rumour and non-rumour classes. A total thirteen features based on tweet text and user characteristics were given as input to machine learning classifiers. Deep learning model was trained and tested with textual features and five user characteristic features. The findings indicate that our models perform much better than machine learning based models

The impact of social media on consumer acculturation: current challenges, opportunities, and an agenda for research and practice

YesThe concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.We are grateful to Emerging Markets Research Centre (EMaRC), Swansea i-Lab (Innovation Lab), and Department of Business at the School of Management, Swansea University for their financial support and organisation